Sunday, 7 June 2015

Berkeley Homes launches 250 City Road, London, EC1

The first phase of a new community at the heart of a landmark regeneration area

CGI of 250 City Road
BERKELEY Homes North East London is set to launch the first phase of 250 City Road. This is set to be the most talked-about London residential destination of 2015.

Designed by Foster + Partners, one of the most innovative and acclaimed architectural practices of the decade, 250 City Road delivers the optimum place to live and work.

Situated in the heart of one of London’s most vibrant areas and very close to the city and the capital’s tech and creative quarters, this landmark scheme lays the foundation for an enduring new community. Upon completion, the scheme will comprise 930 homes, expertly built by Berkeley Homes, a 190-bedroom 4-star hotel, office and retail space – all set amid breath-taking architecture conceived to complement the existing surroundings.

Overlooking the city skyline, the development incorporates almost two acres of beautifully landscaped gardens and courtyards, all of which are fully Wi-Fi enabled. The intelligently devised studios, one-, two- and three-bedroom apartments and penthouses are arranged across eight buildings, including two landmark towers reaching up to 42 floors that blend effortlessly with the streetscape.

The first phase of 263 apartments features the tallest building on the development, a 42-storey tower and the delivery of the 190-bedroom, 4-star hotel. A second, 36-storey tower will follow at a later phase. Rising above its surroundings in an iconic cluster, the podium towers are each located at an angle to optimise far reaching panoramas across the city and further out facing London’s periphery, with views becoming more dramatic the further up you go.

Whether north-west towards Angel or south-east to Old Street, the development’s inherent interrelation with the city continues at street level. New pedestrian avenues lead onto a wide central plaza and public gardens which will provide a new urban oasis for residents and the local community to enjoy.

Fulfilling the needs and exceeding the expectations of contemporary luxury living, all apartments are fully fitted with the finest materials including Siemens integrated appliances, underfloor heating, comfort cooling and luxurious bathrooms. An exclusive collection of Platinum residences offers the ultimate in artful elegance:

Finishing touches include fitted surround sound systems and natural stone worktops. Each apartment feature balconies, terraces and/or winter gardens.

Berkeley Homes are working with a panel of expert interior designers – Darling Associates, Scott Brownrigg and Goddard Littlefair to create spacious and elegant apartments with a selection of design palettes. As well as facilitating unparalleled views, the angled apartments have also been developed strategically to fill the interior living accommodation with natural light throughout the day.

CGI of 250 City Road
Residents will have access to a rooftop gym and terrace, linked with the residents’ lounge that will offer panoramic views of the city. A 20m (65.6 ft) indoor pool and spa as well as 24-hour concierge services, complete the offering. The development benefits from secure underground parking and round-the-clock security.

Externally, outside space assumes a new dimension at 250 City Road. Extending to almost two acres (0.8 ha) of peaceful and enclosed green spaces complemented by mature trees, water features and wildflower beds, the public realm provides respite from the confines and pressures of city life. In addition, buyers will enjoy a private, residents-only courtyard which emulates a shady woodland copse.

An expansive retail offering, new cafes, restaurants, shops, Grade A office and studio space allocated for start-up companies surrounding a new central plaza will help cement 250 City Road’s arrival as a principal new quarter in this rejuvenated part of town.

Piers Clanford, managing director at Berkeley Homes (North East London) Ltd, comments: “250 City Road will form the centrepiece of this vibrant area, virtually unrivalled in terms of proximity to the capital’s most dynamic employment hubs and creative districts.

“It also comes with the bonus of being located in one of the capital’s most established residential postcodes located within a short distance from popular neighbourhoods including Hoxton and Shoreditch. Providing all the conveniences of luxury living combined with impressive public realm and world-class amenities, Berkeley
Homes’ investment in the infrastructure will not only add to the area’s current offering but will help further establish City Road’s position as a residential destination.”

Located in Zone 1, 250 City Road will be located a short walk from some of London’s most buoyant employment markets including Silicon Roundabout and the Square Mile as well as the fashionable neighbourhoods of Islington and Shoreditch. Those travelling by tube can reach King’s Cross St Pancras in four minutes, London Bridge in five minutes, Canary Wharf in 17 minutes and Bond Street in 29minutes.

From 2018,Crossrail trains from neighbouring Farringdon will transport residents non-stop to Heathrow Airport in 32 minutes.

For more information on Building and Construction event, please visit www.asiapacificevents.com


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