Premier De Muara’s maiden property development on Jalan Ampang, Kuala Lumpur,
will usher in a canvas of creative possibilities marked by deft strokes of
architecture and design inspiration.
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| A breathtaking view of the city from the vantage point
of the infinity swimming pool. |
DRAWING inspiration from the artistic legacy of world famous Spanish artist
Pablo Picasso, the Picasso Residence is envisioned to become a new masterpiece
development to grace the area off Jalan Ampang in Kuala Lumpur.
The leasehold development with a GDV (gross development value) of RM600mil
will be unveiled on a fresh canvas of creative possibilities spread across over
3.93 acres (1.59ha) of land.
Scheduled to be officially launched in Q2 2015 (second quarter of 2015) by an
experienced management team, Picasso Residence will be developed by Premier De
Muara Sdn Bhd, a subsidiary of PRG Holdings Bhd (formerly known as Furniweb
Industrial Products Bhd).
Like the painstaking strokes of thought that goes into a masterpiece, Premier
De Muara chief executive officer (property and construction) Steven Hooi Kok Hoe
said that many man hours were invested by its key management team and architect
towards the conceptualisation of the Picasso Residence development in terms of
the various components of the facade.
“The concept behind Picasso Residence’s modern building design is inspired by
the imagination of the influential artist, Pablo Picasso. It will be a
structurally contemporary design masterpiece with the facade decorated in
various shapes which will be enhanced and upgraded with green-compliant features
and proper selection of green-certified materials where possible.
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| The world is literally your oyster at this respendant
sunken lounge. |
The development will take into account considerations like the wind
orientation while avoiding the glare of the sun, with water features that will
be included on the podium level for a temperature cooling down effect. There
will also be green features implemented such as rainwater harvesting, the use of
energy saving lighting and motion sensors at common areas.
“We are putting in a lot of effort to ensure that the artistic facade will be
tastefully designed in various shapes in order to transform the building into
the Picasso Residence. This development will mark the first property project for
the group. While we were previously into manufacturing, the mandate to move into
property development and construction was approved by our shareholders in
2014.”
Touches of brilliance will accompany and complement the maiden Picasso
Residence development that will comprise the unique Type D dual-key units with
built-ups of 2,407sq ft and 2,480sq ft respectively. Each dual-key unit will be
given three car parks.
The dual-key units will enable purchasers to have two units under one strata
title. All units will feature private lift lobbies that will take one directly
to one’s unit.
Those opting for the smaller Type A units with a built-up area spanning
1,013sq ft will be given one car park bay per unit. There will be 134 Type A
units.
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| A commanding artist’s impression of Picasso Residence
from a distance. |
All 134 of the larger-sized Type B units with a built-up area of 1,375sq ft
will be allocated with two car parks per unit.
Each of Type C’s 136 units will come with a built-up area of 1,668sq ft and
will be provided with two car parks respectively.
The maintenance fee will be priced at 40 sen per sq ft inclusive of sinking
fund.
Drawing a comparison with other surrounding developments, he vouched for the
competitive pricing of the units ranging between M980,000 and RM2,827,400 or
from as low as RM950 per sq ft. According to him, other surrounding developments
are priced anywhere from approximately RM1,100 per sq ft to RM1,200 per sq
ft.
“The unique selling point of Picasso Residence will lie with its abundant
water features that will occupy over 60% of the development. A high ceiling
measuring 11ft will also grace the double volume lobby area complemented by a
double volume car park,” he said.
Greenery will cover 30% to 35% of the project’s footprint while the podium
level on the fourth floor where the clubhouse is situated will be complemented
by a 50 metre (164 ft) swimming pool and wading pool.
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Talk about a sunken gymnasium with a scenic view of the
city.
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There will be two sunken gazebos, allowing residents to appreciate the
panoramic view of the Kuala Lumpur skyline on this facility area. The scenery
can also be enjoyed from the vantage point of the sunken gymnasium, another
novel feature of Picasso Residence.
The night scene is further played out with the glittering vista of the city
come evening time.
Residents will also be able to make use of the many facilities available,
including an open library and multifunction rooms as well as the community
gathering hall.
The semi-furnished and studio units will be fitted with air conditioners in
all the rooms and halls complemented by a kitchen cabinet, hob and hood,
built-in oven and an island unit besides a microwave, washing as well as
dryer.
“The unique selling point of the dual-key unit is that while the second unit
normally consists of only a bedroom in other developments, our units will be
fully fitted with a kitchen as well. The layout of each unit will be functional
and well thought-out. The smaller units are ideal for couples while the larger
units will be perfect for expatriates and families with children as well as
investors,” he summed.
A comprehensive three-tier security will ensure safety within the
development. Each unit will also be equipped with a Smart Home System backed by
alarm features and panic button capabilities.
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| Make a grand entrance into Picasso Residence. |
The 38-storey Tower A and Tower B will feature a low density count of eight
units and six units per level respectively to ensure greater security and
privacy.
Tower A will have a total of 270 units while Tower B will feature 202 units.
Each unit will come with its own private lift lobby.
A Sky Park/Sky Garden and Sky Pavilion are some of the exciting highlights
that will be included on the rooftop level.
Although the property market may be showing some effects of cooling off, its
first private by-invitation-only preview has indicated otherwise – having
already attracted approximately 2,000 registrants. The overwhelming response
from the registrants reflects the strong support coming from both local and
foreign buyers.
“Some are purchasing the units for investment purposes while other buyers are
upgrading from smaller to larger units, and from smaller to larger investments.
Then, there are businessmen and professionals who work in Jalan Ampang and the
surrounding Kuala Lumpur City Centre, not forgetting foreigners and expatriates
who relish the thought of living adjacent to the various embassies as well as
nearby international educational institutions,” he said.
He also anticipated a strong rental market demand due to the fact that there
are over 70 international embassies around Jalan Ampang and its vicinity, which
is also situated close to the oil and gas hub as well as the financial centre of
the Tun Razak Exchange (TRX).
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| (From left) Premier De Muara chief financial officer
Tam Yet Shyan and CEO Hooi posing next to a model of Picasso Residence. – Photo
by RAJA FAISAL HISHAN. |
Location, location, location
A key highlight of the development lies with its strategic location situated
just a leisurely five minutes’ stroll away from the LRT (light rail transit)
station.
Since the development is located within a 3km radius from the Petronas Twin
Towers, a short drive of about 15 minutes is all it will take to reach Kuala
Lumpur Sentral while only about eight minutes is needed to arrive at the Kuala
Lumpur City Centre (KLCC). Private hospitals, including Gleneagles Kuala Lumpur
and the
HSC Medical Centre, are also located within a 1km to 2km radius.
Set to be one of the most outstanding landmarks situated off Jalan Ampang as
well as Jalan Jelatek, Picasso Residence is within adjacent distance to the
Great Eastern Mall with its many dining options and recreational offerings.
The Sayfol International School is also just a 10 minutes stroll away.
The unique selling point of the development lies with its strategic location
that boasts easy access to various major highways that further position it as a
good investment and multinational hub.The development which is located within
Zone 2 of Kuala Lumpur City boasts excellent connectivity via Akleh (Ampang
Kuala Lumpur Elevated Highway), the DUKE (Duta-Ulu Klang Expressway) and MRR2
(Middle Ring Road 2).